【Swipe (2017)】

If you capture an important moment on Swipe (2017)video with an iPhone 7, you won't be sorry you didn't bring a real camera -- that's the message Apple is sending in its latest iPhone 7 ad, launched Monday.

The ad, above, shows two kids acting out a scene out of Shakespeare's Romeo and Juliet in a realistic setting. But as the scene unfolds, we realize that it's all happening on stage, instead.

The ad ends with the tagline:"Your movies look like movies on iPhone 7."

Do they, really? You can check out our review of the iPhone 7's camera here -- the phone carries a 12-megapixel shooter with optical image stabilization, and it's definitely one of the best cameras around, especially in low-light settings (as depicted in the ad).

Although not as dramatic as last month's "Dive," the new ad follows Apple's recent practice of focusing on one particular feature in its advertisements.

Then, it was the speakers; two weeks ago it was the microphone, and now the video recording. Aptly for the holiday season, the latest batch of ads goes for the feels, and Apple's marketing folk are expert tearjerker-crafters.

(Editor: {typename type="name"/})