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LONDON -- Being an online dater might bring a wealth of possible matches to your fingertips,Family Movies | Adult Movies Online but attracting those matches isn't all that simple. That's why carefully crafting your profile is of the utmost importance.

SEE ALSO: Guys show us their best poses for Tinder profile photos

But with no real rulebook for creating the perfect dating profile, it's hard to know what photos to choose and how much info to include in your profile.One chap, however, seems to have got his profile just right, as he's been named the most popular man on Happn in London. He's given us the low-down on how he perfected his profile -- and it's surprisingly straightforward.

Olly Wainwright, the architecture and design critic at The Guardian, was bemused when he received the news. But, his success hasn't come from years of experience in the online dating game. In fact, he's pretty new to it.

"I only joined Happn in spring last year, after hearing about it through friends. I was totally new to online dating, so left my profile fairly blank. I may be a journalist, but I didn't have a clue how to sell myself in a few snappy lines," says Wainwright.

Keep it simple

Wainwright doesn't have a long bio, or any information about his hobbies and interests. "It just says I'm an architecture critic and has seven photos," he says.

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Black and white profile photo

His main profile pic is a black and white photo of Wainwright glancing away and smiling. Simple, yet effective.

Original image has been replaced. Credit: Mashable

No group shots

Wainwright included seven photos of himself on his photos and, interestingly, none of them were group shots. "They're just of me rather than group shots – I didn't want to incriminate my friends!" says Wainwright.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Photos with cats?

"Maybe the secret to success is the photo with the rather alarmed-looking cat? I think people probably want to meet it more than me," he says.

Original image has been replaced. Credit: Mashable

Interesting backdrops

Wainwright included two shots of him in interesting locations that offer insights into his personal interests. "Perhaps people think the amazing concrete house with the swimming pool in one of the other photos is my LA bachelor pad?

Original image has been replaced. Credit: Mashable

"It's actually a building I went to write about: the Sheats Goldstein house by John Lautner, which has appeared in Charlie's Angelsand The Big Lebowski," he says.

Original image has been replaced. Credit: Mashable

"The last shot shows that I enjoy lying down. Maybe there's something accidentally subliminal in that?"Time to delete those Where's Wally group shots, perhaps?

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