In the first quarter of 2024,Thailand global smartphone shipments increased by 7.8% to 289.4 million units compared to the previous year, according to market intelligence firm IDC. This marks a third consecutive quarter of growth, signaling a recovery for the smartphone market after some tough years, the report analyzed. The top five smartphone brands in the first quarter are Samsung (20.8% market share), Apple (17.3%), Xiaomi (14.1%), Transsion (9.9%), and Oppo (8.7%). Xiaomi’s 40.8 million units shipped marks a 33.8% year-on-year increase, while Transsion’s 28.5 million units shipped can be considered a surge: up 84.9% year-on-year. However, Oppo saw a decrease in shipments to 25.2 million units, down 8.5% year-on-year. [IDC]
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